NIKE TECH PACK | RICH AD EXPERIENCE
VICE x NIKE
In 2012, Vice came to me with the question to develop engaging rich media ads in line with the identity Nike Tech Pack, directing a new influx of visitors to their fashion brand. I took control over the project and utilized a new ad system that would allow for (back then, brand new) HTML5 ads to showcase the features of the product. We created a unique web experience.