We were hired by O'Neill's for their global vision of ‘protecting our playground’ and building towards their dream of ‘minimizing the impact on the planet’. We expanded on the vision by deploying several media assets.


With our strategic insights and creative services, we supported O'Neill regarding product communication within the digital environment. Together with another director, I was in charge of leading the full production. I'd manage the production team, use my hands-on skills in video-editing, as a DOP, and a designer, and would lead the project as a PM. 

After a few brainstorm sessions me and my partner Bauke invented several concepts and subsequently executed them.

100+ fashion photo’s

2 Branded social micro-documentaries

3 Lifestyle fashion videos

Event organized with local charity 

10 Boomerangs for Instagram

10 Cinemagraphs for Facebook & Instagram

5 Downloadable phone wallpapers for Instagram

Close-up/macro photography

I built a local team of photographers, videographers, drone pilots and models. I also got in touch with local influencers. With each marketing channel in mind, I made Instagram Stories, downloadable Wallpapers, ‘Cinemographs’ (moving images) and more. O’Neill Europe received much more than they could have hoped for; over a hundred professional photographs and three main lifestyle videos.


Lead director & producer

Camera man (DOP)