Mainline

Drug harm-reduction education worldwide

I've designed campaigns for Mainline and their partners (below), delivering bespoke multimedia solutions to engage with their audience.

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Chemsex Project

The challenge:

Chemsex is the specific intention to combine drugs with sex. Most gay men use drugs consciously, in a safe and controlled manner. They don’t face any serious health or sexual problems. But a steadily growing group of men is losing control. A joint partnership of Mainline, the Dutch Police, GGD, and Jellinek gave me the assignment to deliver a media solution to inform the target audience of Chemsex, in an innovative way.

My solution:

A well targeted infomercial that is engaging, exciting, both positive yet realistic. I wanted the style to be raw, so the viewer would be complete engaged to watch throughout. The video was displayed across the world online, as well as on a key harm reduction conference.

 

My role:

Designer, Director of Photography, Visual Effects, Producer, Editor

Heroin Project

The challenge:

Needle sharing is on the rise, giving an influx of sexually transmitted diseases in Tanzania. Mainline wanted me to convey the message of their important harm-reduction work, as a pitch to the Dutch government to keep investing in this Dutch grass roots approach. My task was to design a full campaign that would be exciting, engaging, and informative. It should 'ring alarm bells' with our governmental readers and stand out from their more mundane literature. 

 

My role:

Designer, Art Director

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Apexx Magazine

The challenge:

Design an entire magazine for drug users that they will read entirely, so they receive the right drug education. Create something that is so visually engaging that even the busiest 'users' will browse through it without feeling stigmatized.

 

My role:

Designer, Art Director, Editor

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