Billen van de Bank
Initiated a widely recognized collaboration between pharmacy brand ETOS, TBWA, and fitness influencer Arie Boomsma. As an in-house creative producer for ETOS, I was placed as a key producer for their storytelling concept "Billen van de Bank" ("Get your butt off the couch"). In the campaign, we make a nod to the health and fitness industry, while inspiring our audience to be more healthy and active with ETOS products.
My challenge? Leading the visual transition Etos brand from brick&morter to e-commerce (Salesforce) My challenge was to translate the brand identity into subcategory images for the shop. My role: Project Management, Art Director, Director of Photography, Designer
I was part of the social media team as a lead producer and designer for 2.5+ years.
My roles: Designer, Photographer, Motion Graphics Designer, Video Editor, Creative Strategist, Project Manager, Art Director.