I've designed and led campaigns for Albert Heijn and Etos for many years, delivering bespoke multimedia solutions to engage with consumers.

Arie Boomsma Etos

Campaign case

Billen van de Bank

We’ve initiated a widely recognized collaboration between pharmacy brand ETOS and fitness influencer Arie Boomsma. As an in-house creative producer for ETOS I was placed as a key content designer for their storytelling concept "Billen van de Bank" ("Get your butt off the couch"). In the campaign, we make a nod to the health and fitness industry, while inspiring our audience to be more healthy and active with ETOS products.


The campaign has been very successful and was released on TV and Online channels. I was responsible for creating a three-part video series within our social campaign. We initiated a collaboration with many selected influencers, in order to reach a younger audience. Subsequently we released a contest where our audience could win a VIP workout session with Arie Boomsma himself.

My role: Designer, Director of Photography, Producer, Editor


• Social Media Photography & Graphic Design (8x)

• Social Video (3x)

• Interactive Social Ads (8x)

Full production

Social media production #1: Influencer win-promo

Social media production #2: Influencer Workout @ Vondelgym


Flat lay social media photography

WhatsApp Image 2019-01-15 at 14.35.42.jpeg

Accompanying Social Ads (1/8)



Visual Strategy 

Category visuals

Our challenge? Leading the visual transition Etos brand from rom brick&morter to e-commerce. My challenge was to translate the brand identity into subcategory images for the shop. My role: Art Director, Director of Photography, Designer


Social Design

I was part of the social media team as a lead producer and designer for 2.5+ years.

My role: Designer, Creative Strategy, Art Director, Director of Photography,

Let's Get Connected
+31 6 1515 4292