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Albert Heijn

NB: Some works are under NDA and thus only a small impression is shown. 

Between 2012 and 2018 I was repeatedly called to the board to assist with key creative/strategic challenges.


• How to communicate complex information to 500k stakeholders within a complex 360 campaign?

• How to lead several media projects end-to-end from strategy to delivery?

• How to hire the best creatives for the job and manage them in fast-paced AV productions? 

I'd assist several c-suite executives in complex communication challenges concerning marketing, logistics, and customer service. It was my role to translate complex information into creative content, and hire and manage the right creative talent to execute alongside me.

My roles:

Creative Strategist




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