Albert Heijn

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Between 2012 and 2018 I was repeatedly called to the board to assist with key creative/strategic challenges. How to communicate complex information to thousands of employees within a few minutes?

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With c-suite executives I would analyze major policies in marketing, logistics, customer service, and identity It was my role to translate top-level into key creative content, to catalyze growth within the company. My work have touched employees from all sectors within the company (300k+).

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Many of these works are under NDA and thus not shown here.

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My roles:

Creative Strategist

Producer

Director

Designer