AI Strategy & Training
2024 - Present
Future-proof yourself or your team to leverage truly transformative AI. I make it clear, practical, and fun to empower you or your team to improve efficiency today and prepare for the massive shifts AI will bring tomorrow. Wherever you are in the journey, you can:
→ book a free call for quick insights
→ plan a workshop for hands-on learning
→ or get a full AI audit to build your strategy
→ get ongoing AI coaching and implementation for your team(s)
Consultant at Nike
Sr. Project Manager
2022-2023
As Sr. Project Manager at Nike EMEA (Europe, Middle East, and Africa) from August 2022 to April 2023, I worked on establishing and scaling a new in-house team focused on Nike Membership. Together with the Creative Director, I contributed to shaping a membership strategy and maintaining brand coherence across platforms. I managed a team of marketing specialists and coordinated multiple projects, including content strategies for online and in-store touchpoints. Acting as a communication link between U.S. and EMEA headquarters, I supported the alignment and rollout of key marketing initiatives.
During this time, I also implemented project management tools, refined workflows, and integrated testing and reporting processes, which helped improve team efficiency and project outcomes. My role included creating voisual assets, developing internal newsletters, and setting up a reporting framework to keep stakeholders updated on progress.
Creative Marketing, Brand Design & Content Strategy
2007 - Present
I bring a wealth of experience in design, branding, and creative (video) production, contributing to impactful marketing and branding initiatives. My portfolio includes collaborations with global brands such as Nike, Vice, Heineken, O’Neill, and Paula's Choice, where I’ve crafted creative strategies and visual storytelling that resonate. Beyond FMCGs, I’ve developed a distinct specialization in psychedelic education and harm reduction, working with respected organizations like Mainline, the OPEN Foundation, Spinoza, Synthesis, and Fungi Academy.
Now, I’m channeling this diverse background into collaborations with brands across industries, offering thoughtful design and creative production to elevate brand narratives, create memorable experiences, and captivate diverse audiences.
Notable Partners
Celebrating Client Success
Ben Freeman
Membership Director at Nike
In the role of Project Manager for Nike, Koen managed multiple workstreams and creative specialists in a very complex matrix environment.
This was not an easy project to tackle, but Koen implemented helpful tools and meetings and kept the project on track.
With his calm, detailed and good-humoured approach Koen is always a pleasure to work with, and I would recommend Koen to any organization seeking a skilled and experienced Project Manager.
Anatol Kuschpeta
CEO of NewLife University
For the last 4 years we have done several projects with Koen Oosterbroek. He always surprises us by giving more then we expected. His creativeness and professionalism are beyond expectations. He never missed a deadline. For us as a production company this is key because we work with major accounts. Our clients are Rabobank International, Ernst & Young, DSM and Ahold and others. They expect the best.
What I as entrepeneur especialy like is the fact that Koen always says ‘Yes, it is possible’. We never talked about working hours, only about end result and cutting edge solutions. Not only he is able to make it, he also understand the bigger abstract picure our customers tell us.
I would like to thank Koen for the last few years and love to work the coming years with him.
Paula Kuiper
Head of Marketing at
Paula's Choice Skincare
Koen started as an designer and became the Creative Lead of our European headquarters. because of his managerial skills, innovative way of working and strategic mindset. Within our international environment, Koen knew how to handle different cultural demographics and became a very important creative partner.
Koen has a unique way to look at things from a marketing and creative perspective. He remains calm and sober despite our fast-paced work environment, managing multiple projects simultaneously. He knows how to use data to drive results, spearheading projects that ultimately contributed to PC's enormous growth in the EU.
He is very hard-working, and his creativeness always exceeds what we expect. I will be looking forward to working with Koen again.
Django Weisz Blanchetta
Managing Director at Superheroes Agency
Koen is an absolute pleasure to work with. What distinguished him from others was his ability to think strategically and pragmatically.
He didn't only show his talent for design and animation. He managed a clear overview of what had to be done and handled matters on-point to meet the deadlines. Besides this, he had very a proactive approach.
Without a doubt, Koen is able to spot opportunities and provide adequate solutions to any creative challenge.
Founder & Product Designer
I founded a premium brand dedicated to crafting premium educational kits for legal plant medicine, designed to promote safe, respectful use and support personal growth.
Result:
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Established the world’s first successful luxury brand for storage solutions in the plant medicine space.
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Winner Psychedelics Design Award 2025 'Best Products or Service'.
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Achieved an 'Excellent' rating on Trustpilot, with over 50 exclusively 5-star reviews.
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Contributed over $10,000 to pivotal organizations advancing research, policy, and education.
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Built a vibrant global community, engaging over 4,000 followers monthly.
Consciousness Podcast Host
As a podcast host, I facilitate insightful discussions with leading researchers, industry professionals, and respected academics, focusing on the science of consciousness and the responsible use of plant medicine. Notable guests have included Dr. Rick Strassman (author of DMT the Spirit Molecule), Ronan (Levi, CEO of Fieldtrip) and prominent speakers from institutions like Harvard. The podcasts servce as a a longstanding knowledge base for accessible, scientific information in the growing field of expanding consciousness.
PORTIER PODCAST
Founder & Designer
2012 - 2015
In 2012, I designed and developed Vida, a productivity app that introduced a unique, gamified approach to goal setting and to-do lists. Vida allowed users to earn points and level up as they worked on personal development, offering a clear and engaging overview of their life and achievements. One of the most rewarding aspects of this project was receiving heartfelt messages from users about how the app had positively impacted their lives.
Key Highlights:
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Downloads: 32,000
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App Store Rating: 4.7/5
After reaching thousands of active users, I chose to sell Vida to another company, ensuring its continued growth and development.
Founding Director NGO
2017 - 2021
Seeing a gap in traditional approaches to giving, I created 'GivingPlatform,' an online initiative enabling people to gift personalized surprises to over 2,000 underprivileged individuals. Successfully crowdfunded, the platform has delivered more than 1,000 surprises to families in need and elderly individuals living alone. The initiative received recognition on Dutch national radio and in multiple newspapers.
After making a meaningful impact and fostering community spirit, GivingPlatform successfully ceased operations, leaving behind a legacy of connection and generosity beyond monetary donations or traditional volunteering.
Co-Founder
2015 - 2020
Creative Residency Plan14
Following a successful pitch to the municipality of Amsterdam, I co-founded a creative space alongside a team of passionate collaborators. Together, we established a vibrant hub in the heart of Amsterdam, offering a unique environment where hundreds of artists could connect, live, and work. The space featured coworking areas, ateliers, production studios, dance halls, and private dorms, fostering a dynamic and collaborative community for talented creatives.
Key Achievements:
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Provided affordable spaces for over 100 talented artists.
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Facilitated the development of hundreds of multidisciplinary projects, bridging diverse creative fields.
As planned by the municipality, the building has been successfully delivered and is now set for demolition and renewal, marking the end of its impactful chapter while leaving a lasting legacy of creativity and community.
